Photo by ABS-CBN |
A public
relations make-over might not help president Rodrigo Duterte rehab his image
from a foul-mouthed no-holds-barred tough guy to a discreet diplomatic
statesman.
According to public relations guru Reli German who
once served former President Jseph Estrada said on Friday at the gathering of
the Public Relations Society of the Philippines in Makati that it might be too
late.
“Naunahan na niya tayo,” (He beat us to the draw),
German, who has 53 years of experience in PR, said. “Digong has been
using his weakness as a point of strength. It has become his brand,” he
said.
He insisted that the only way for PR to work on the president is
“if he listens”. Instead, he said, “what
we have seen is a man who is urong-sulong (fickle-minded), who is surrounded by
people who don’t know him that well.”
Duterte has made international headlines before his international
debut at
the Association of Southeast Asian Nations (ASEAN) assembly for strong comments
against the United States.
“Is there anybody among Mr. Duterte’s circle who can
tell him to his face that he has to change because he’s now the President?”
German asked.
He says the confusion with Duterte’s words and his real intent was caused by the fact that his own officials “don’t know him very well” and therefore were not wble to explain his statements.
He says the confusion with Duterte’s words and his real intent was caused by the fact that his own officials “don’t know him very well” and therefore were not wble to explain his statements.
PR can turn the negative into something good, according to German,
citing the example of Estrada’s “carabao english” which added to his charm.
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PR fears it’s too late to fix Duterte’s image
Reviewed by Unknown
on
11 September
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